Remember: The Science of Memory and the Art of Forgetting is a New York Times bestselling exploration of how human memory really works—why it fails us, how it evolves, and what it reveals about the brain and identity.

Written by neuroscientist and bestselling author Lisa Genova, the book blends accessible science with engaging storytelling to separate normal everyday forgetfulness from memory loss linked to conditions like Alzheimer’s disease. It explains how memories are formed, stored, and retrieved, and why forgetting is not only common but an essential part of how the brain functions.

Rather than treating memory lapses as something to fear, Remember reframes them as a natural feature of a healthy mind. It also offers insight into how we can better understand and relate to our memory—reducing anxiety around forgetfulness and building a more informed, compassionate perspective on cognitive aging.

Clear, insightful, and deeply human, this book bridges neuroscience and real-life experience, helping readers understand what it truly means to remember—and to forget.

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